To get fans u need 2 communicate like a singer!


Marc is one of France’s top lead-generation experts in Digital Communication and Social Media, helping companies generate new business through their social media activity. As well as regularly delivering training courses to leading French Business Schools, Marc is a sought-after speaker who regularly addresses conferences on how social media can be used for client acquisition, and shares his expertise on French TV channels and magazines. He has published widely on social media strategy, including “A Practical Guide to Social Media - Twitter, Facebook…the new communication tools”, the best-selling book on Social Media in France since 2010, and more recently “Your Brand is an Artist – A Social Media Communication Guide”. Marc has a particular interest in music – he started in the early 2000’s by using digital tools and as a singer and song-writer, he has recorded duets with multi-platinum artists. With over 3 million views on Myspace in 2004, Marc shared his passion for music via books (History of R&B, Pharrell William) as an author, and via magazines (iLive, Music 2.0) as an editor-in-chief.As a musician, Marc takes a fresh look at Marketing and Communication, applying to companies the relationship rules between an artist and his/her fans.

Social Media100%
Marketing Digital100%
Community Management100%
Community Marketing100%


Social Media Consultant



Social Media Marketing & Management
Digital Communication & Strategies for Brands and Celebrities
Community Management
Social Ads
Audio-visual Production (pranks, emoji’s, clips, soundtracks, Snapchat filter)
Web Design


“Association Laurette Fugain”, a French charity fighting Leukaemia; creation of various hashtag campaigns : #CoeurPostal, #Jesauveunevie.

Bosch Auto: management of Facebook page

Piper-Heidsieck Champagne: launch of Facebook page.


Lecturer, Corporate trainer & public speaker


One of the pioneers in Social Media courses, taught to more than 3,000 students in French Business Schools since 2010.

Corporate Trainer

Creation, production and teaching of bespoke corporate Digital Marketing courses for professionals from all types of industries.

Select of clients

Public Speaker/Digital Expert:

A selection of subjects covered

Digital Media and Entrepreneurship
Personal Branding and e-reputation
Communication and Marketing in the era of social media
Sociology of Social Media
Social Media and Politics/Censorship
How to get Fans when you are not a Musician?
Facebook Ads
How to create a Facebook chatbot
Snapchat & Business
Methodology of Community Management
How to create a social media reporting
The tools to monitor Social Media activities
The tools to produce content : photo, video and photomontage


University College London
French TV News Channels

French Magazines (Grazia, Femme Actuelle, Maisons & Objets)

Wiidobiz (French Web Portal for Entrepreneurs & Start-up’s)


Social Media Publications

A Practical Guide to Social Media - Twitter, Facebook…
the new communication tools.

205-page paperback book on how to use social media to grow your business. Published in 2010 and re-edited in 2012 by Dunod. The best-selling book on social media in France, with over 25,000 copies sold since 2010.

Your Brand is an Artist – A Social Media Communication Guide

For all professionals looking to grow their brand’s awareness, recruit new clients and improve existing clients’ loyalty. The classic website and Google search are not enough anymore to engage with your clients: using social media tools to convey brand content with emotion and interacting with clients are the new keys to success. Includes the “Community Management Method by Fanelli-Isla”. 176-page book published in 2016 by MSB Editions.

Music Publications:

R&B – between Pop and Black Music

150-page illustrated book tracing the history of R&B. Published in 2012 by Editions Carpentier

Pharrell Williams – A journey in the galaxy of Mr Happy

Pharrell Williams is unclassifiable. Is he a singer? A rapper? A designer? A film producer? Is he Afro-American or is he a citizen of the world? This book traces his career path, his choices and ambitions. 204 pages illustrated book, published in 2015 by Editions Carpentier.

Journalist & editor-in-chief

Magazine creation: target definition & editorial content
Budget management
Realisation of articles and interviews in French and English
Production of photo/video content for the magazine and its social media channels (Twitter, Facebook, Tumblr)


1st webzine for men exclusively on IPad.

Launched in 2013



A trimestral magazine of 132 pages published in 2011.

About digital music production and broadcasting.

Music 2.0

Special edition of the magazine “Web Design”

special edition of the magazine “Web Design”
Launched in 2010.
For musicians creating computer assisted music.

I Live

A bimonthly magazine of 116 pages launched in 2011.

About the Apple universe.